Chicago Social Media
Yesterday, Crains posted a top ten list of Chicago companies who are most effective at using social media. I have to assume that they limited this to large enterprises since I’m not seeing any of the usual suspects from the realm of startups or social media darlings like GrubHub or Groupon. There were a few surprises here like Sears, which is struggling with declining sales, and Discover Financial Services, which is apparently managing a very responsive Twitter presence.
A single commenter at the bottom of the post asks “Not one of these companies in this article has covered a correlation between “likes” and a boost in sales. Is there such a correlation?” A 2009 study published by EngagementDB.com found that the companies with highest levels of social media engagement correlated strongly to financial performance (sadly the study links don’t appear to be available anymore, but here’s an article summarizing the findings), so yes. But companies trying to track down this elusive metric has been the cause of a great deal of skepticism on the part of CEO’s and executives asked to invest increasing amounts of money in social media efforts.
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